ASILIA IMPACT

Our work

Films, websites, brands, theories of change, MEL frameworks and data systems for conservation organisations and nature-based businesses in Tanzania.

Data systems & dashboards

Screenshot of AFO Central Inventory

Action For Ocean

AFO Central Inventory

The data system behind AFO's field programmes: savings groups, seaweed farmers, fisheries catch and MEAL indicators in one place, with a web app and an Android app for field staff. Its results feed AFO's public impact page.

Led by our founder at Action For Ocean

  • MEL frameworks
Screenshot of Mtwara Marine Conservation Dashboard

Action For Ocean

Mtwara Marine Conservation Dashboard

An interactive map of marine habitats, fisheries and conservation data for the Mtwara coast, built on open bathymetry, sea-temperature and coral data.

Led by our founder at Action For Ocean

See it live
Screenshot of Public impact dashboard

Action For Ocean

Public impact dashboard

A funder-facing results page published straight from the MEAL system, organised by goal and seascape.

Led by our founder at Action For Ocean

  • MEL frameworks
See it live
Screenshot of CFMA and BMU financial calculator

Kilwa fisheries management areas

CFMA and BMU financial calculator

A planning tool for community fisheries institutions to cost their work, plan funding and test 20-year self-financing scenarios.

Led by our founder at Action For Ocean

See it live

Websites

Screenshot of Brand and website

Healthy Seaweed Cafe, Dar es Salaam

Brand and website

A brand toolkit and website for a seaweed food business, including its interactive impact model and stockist pages.

  • Branding
See it live
Screenshot of Website for a seaweed finance facility

Africa Fair Seaweed Finance Facility

Website for a seaweed finance facility

A single-page site for a blended finance vehicle, built on verified field data and an honest split between today and the five-year vision.

Led by our founder at Action For Ocean

See it live
Screenshot of Blue carbon company website

Bahari Nature Capital

Blue carbon company website

A nine-page site for a Tanzanian blue carbon and nature finance company, with separate routes for communities and investors.

Led by our founder at Action For Ocean

See it live

Impact pathways & ToCs

Action For Ocean

Theory of change 2026 to 2030

An organisation-wide theory of change and goal-level impact pathways, drawn as diagrams the board, staff and funders can all read.

Led by our founder at Action For Ocean

Africa Fair Seaweed Finance Facility

Seaweed value chain theory of change

Impact pathways for seaweed farming finance, separating what is verified today from what the five-year plan aims for.

Led by our founder at Action For Ocean

Action For Ocean, Kilwa

Octopus closure impact pathway

An impact pathway and evidence review for community-run octopus fishing closures, one of AFO's flagship outcome areas.

Led by our founder at Action For Ocean

  • MEL frameworks

MEL frameworks

Action For Ocean

MEAL framework across four seascapes

Indicators, a results framework and tracking tables for Tanga, Kilwa, Mtwara and Dar es Salaam, kept separate by seascape.

Led by our founder at Action For Ocean

Branding

Action For Ocean

Name change, identity and website

The rebrand from the organisation's former name: new name, visual identity and website, kept true to its values.

Led by our founder at Action For Ocean

  • Websites

Films

Sea Sense, with Maliasili

A 25th anniversary film

A three-minute documentary shot on Mafia Island and in Dar es Salaam, told by a field officer, a community member and the executive director, in Swahili and English.

Proposals & investor decks

AquaEco Hatcheries, Mwanza

A seed-round pitch deck

An investor deck for a tilapia fingerling hatchery, written in a register investors expect rather than its consumer marketing.

Website audits

Spark Kwanza

A full website report

A 21-page audit covering speed, search visibility, accessibility and how clearly the site explains the organisation.

Training

Asilia courses

Impact Communications for Storytellers

A three-hour workshop teaching communications staff to turn programme results into stories funders act on.

See the course

Photo stories

Asilia Stories

First photo stories in preparation

We are making them with the people in them, and publishing once everyone has seen and agreed to their story.

Read our essays meanwhile

What people say

“I’m impressed with his far-reaching vision, managing the comms aspects of several different programs at AFO.”

Sarah GioeDirector of Communications, Segal Family Foundation

“Central to the rebrand, leading the name change, new visual identity and website, while making sure everything stayed true to the organisation’s values.”

Jestina KimbesaSenior Portfolio Manager, East Africa, Maliasili

“His communication and design skills have not only gotten better since our first interaction, but so has his ability to convey complex messages in creative ways to multiple audiences.”

Ellen MndimaDigital and Design Manager, Maliasili

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