Impact Communications for Storytellers
Funders do not fund projects. They fund belief. This course is the infrastructure for building it — phase by phase, tested against your own organisation's real data, not a hypothetical case study.
Who This Is For
Comms officers, MEAL staff, programme leads, and founders at African impact organisations who write for funders, boards, or public audiences — and are tired of watching good work go unfunded because it was never made legible.
Six phases. Each one gated by an assignment and a test.
The Legibility Problem
Diagnose which dimensions of your organisation's impact are invisible, illegible, or under-communicated, using the Impact Visibility Matrix™.
Assignment: Impact Visibility Matrix™ Self-Audit · Test: 4 questions, 80% to passThe Funder Journey & Six Story Types
Map a real funder relationship to its correct pipeline stage — Awareness through Advocacy — and identify the story type you've never sent them.
Assignment: Pipeline Placement · Test: 4 questions, 80% to passThe Evidence-to-Investment Engine™
Draft a funder-ready, five-part evidence narrative populated with your organisation's own real data.
Assignment: Evidence Package Draft · Test: 3 questions, 80% to passWriting the Hook
Write an opening scene using the person + place + problem + tension formula — the craft pattern behind every funder-facing story that actually gets read.
Assignment: Hook Story Draft · Test: 3 questions, 80% to passThe Community-Centered Scale Model™
Scale one community-level story to a regional or national claim without losing fidelity — the traceable four-level chain due-diligence teams look for.
Assignment: Four-Level Scale Worksheet · Test: 3 questions, 80% to passStorytelling Quality Standards & Certification
Self-audit your Evidence Package and Hook Story against the full Storytelling Quality Standards before your certificate of training is issued.
Assignment: Final Quality Audit · Test: 4 questions, 80% to passHow Access Works
This course is not self-service. Access is granted by Asilia Impact after you contact us — for yourself or your team. Once access is granted, you log in, work through the six phases at your own pace, and each phase unlocks the next only once its assignment is approved and its test is passed. Your certificate of training is issued automatically on completion, with a unique certificate number that anyone can verify.